Care Home &
Home Care SEO.
Built by people who have managed care homes. Not marketers who discovered a niche.
Which best
describes you?
Same framework. Different pressures. Same result.
Are you proud of your care?
Let families find it.
It is rarely your care quality that prevents enquiries. It is not being in front of families when they search. On Google, on directories, and increasingly on AI. Often under time pressure from a hospital or local authority.
Inconsistent private-pay enquiries
Without consistent search visibility, high-margin enquiries arrive by chance rather than by design. There is no lever to pull when occupancy drops.
A CQC rating doing no work
Good and Outstanding ratings are the most powerful trust signal in care. For most providers they are invisible to families before they ever make contact.
Over-reliance on LA referrals
Local authority placements fill beds but compress margin. Shifting the private-pay mix is the lever that changes the financial picture.
Start with a £495 diagnostic. Two weeks. No ongoing commitment required.
Request your Digital CARE PlanWhere families look.
Where we make you visible.
Families move across four signals before making contact. ElderIndex builds your authority across all four.
Your CQC rating, working for you.
Families check regulatory standing before they call. Most providers have a Good or Outstanding rating that is invisible in search results, missing from structured data, and absent from directory profiles. We make it show up where it counts.
Deep dive: CQC & Schema Integration→Google Maps, optimised for care searches.
"Care home near me" and "home care [town]" are high-intent searches. Most care providers appear badly or not at all. We build the profile authority that puts you in front of families already looking.
Deep dive: Google Maps Prominence→Directory profiles that convert, not just list.
Carehome.co.uk and Homecare.co.uk are where families validate shortlists. Incomplete profiles and missing reviews mean competitors get the call. We align every profile to the signals that move families to contact.
Deep dive: Directory Alignment→A website that confirms trust, fast.
By the time a family reaches your website they have already formed an impression. Your site needs to confirm it without friction. Technical performance and clear structure remove the barriers between landing and enquiry.
Deep dive: Technical Performance→Three stages.
Clear progression.
Most care providers start with the Audit. It costs £495, takes two weeks, and tells you exactly where your visibility is leaking. From there, you decide.
£495
One-off diagnostic
Digital CARE Audit
A full diagnostic across all four CARE pillars. Technical SEO, CQC data, directory profiles, and local visibility. A clear written report and a prioritised action list.
Start with the Audit→£1,500
One-off implementation
CARE Infrastructure
The structural fixes your rankings depend on. Google Business Profile, directory alignment, schema markup, and technical hygiene. Most providers see improvement within 60 days.
Build the Foundation→£1,250/mo
Ongoing partnership
Active Governance
Monthly authority building, content expansion, competitor monitoring, and strategic iteration. The compounding phase that keeps your visibility ahead of the market.
Ongoing Partnership→Built only
for care.
Most agencies apply the same framework they use for restaurants, solicitors, and every other local business. They do not know what a CQC rating means to a family choosing a care home under time pressure. They do not understand directory signals, the private-pay funding mix, or what makes a care provider trustworthy at first glance.
ElderIndex works exclusively in the UK care sector. Every decision we make is made with that context. Not borrowed. Not adapted. Built for this.
Managed beds, not just campaigns
Our background is operational. We have been responsible for occupancy targets and the commercial pressure that comes with an empty room.
Sector-specific by design
Every framework, audit checklist, and content guide was built around care. Not borrowed from retail or hospitality and applied here.
Private-pay focused
We build visibility strategy around the mix that improves your margin. Not vanity metrics. Enquiries that convert to admissions and client hours.
No conflicting clients
We do not work with your competitors. One specialist agency, one sector, complete focus.
Not sure where to go?
Everything ElderIndex offers, in one place. Navigate from here.
The logical next step
Ready to be found
by the right people.
Start with the Digital CARE Audit. £495. Two weeks. A clear picture of exactly where your visibility is leaking and what it will take to fix it.
No ongoing commitment required.