Care Home SEO

Care home SEO
built for care homes.

Specialist search visibility for UK care homes. Independent providers and groups. Built by people who have managed care homes, not by agencies who discovered a niche.

First — tell us which describes you

Select one above to see content tailored to your situation.

The core problem

Strong care.
Weak visibility.

Invisible on Google Maps

Most private-pay enquiries start with a proximity search. Most care homes do not appear for them.

Directory profiles losing enquiries

Families validate on Carehome.co.uk. An unmanaged profile sends them to a competitor with worse care but a cleaner listing.

CQC ratings that do no work

An Outstanding or Good rating is your strongest trust signal. For most providers it is nowhere in their digital presence.

Three stages

Clear pricing.
No surprises.

Each stage builds on the last. Most providers start with the Audit, then decide what comes next.

1
Diagnose

Digital CARE Audit

One-off diagnostic

Most start here
£495

Before we fix anything, we find everything. A full diagnostic covering your Google presence, directory profiles, CQC data consistency, and how you compare to the competitors families are finding instead of you.

Key Deliverables

  • →Technical SEO audit across all four CARE pillars
  • →CQC data validation and structured data gaps
  • →Local visibility scoring against competitors
  • →Directory profile audit across Carehome.co.uk, Autumna, Homecare.co.uk
  • →Full written findings with prioritised action list

The outcome

A precise picture of exactly where your visibility is leaking and what it will take to fix it.

Enquire about Digital CARE Audit→
2
Build

CARE Infrastructure

One-off implementation

£1500

The structural corrections your rankings depend on. We fix the foundational issues quietly suppressing your visibility. Most providers see measurable improvement within 60 days.

Key Deliverables

  • →Google Business Profile full optimisation
  • →Care directory alignment and deduplication
  • →On-page architecture and content restructure
  • →Schema markup implementation
  • →Technical hygiene fixes

The outcome

The infrastructure that allows your visibility to compound over time rather than stagnate.

Enquire about CARE Infrastructure→
3
Govern

Active Governance

Per month, ongoing

£1250

SEO is not a one-time fix. CQC ratings change. Competitors invest. Search behaviour shifts. We monitor performance, expand your content footprint, and keep building your authority month by month.

Key Deliverables

  • →Monthly performance reporting on enquiry signals
  • →Authority content expansion
  • →Competitor visibility monitoring
  • →Directory and profile maintenance
  • →Strategic iteration based on data

The outcome

Search authority that compounds. Visibility that does not need rescuing every 12 months.

Enquire about Active Governance→
All stages complete
Why ElderIndex

Built only
for care.

Most agencies apply the same framework they use for every other client. They do not know what a CQC rating means to a family choosing a care home under time pressure. They do not understand the directory ecosystem or private-pay funding dynamics.

ElderIndex was built by people who have managed care homes. That context is not borrowed. It is the entire point.

About us →Our Philosophy →The Framework →
CARE
Framework
CQC Data
Google Maps
Directories
Performance

The logical next step

Ready to be found
by the right families.

Start with the Digital CARE Audit. £495. Two weeks. A clear picture of exactly where your visibility is leaking and what it will take to fix it.

No ongoing commitment required.