Everything you need to make better decisions online.
Practical guides and plain-language explanations for care providers who want to understand what their SEO agency is actually doing, and why it matters for occupancy.
Care SEO Glossary
50+ terms explained the way a registered manager needs to hear them — without jargon, with the care context included. CQC ratings, schema markup, NAP consistency, the Map Pack, and everything in between.
Browse the glossary →Directory Optimisation Guides
Step-by-step guides for Carehome.co.uk, Homecare.co.uk, Autumna, Lottie, Senior Homes Plus, and Google Business Profile. Written for operators, not marketers.
View the guides →The CARE Framework
Our four-part model for how we improve search presence for care providers: Credible, Authority, Relevance, Effective. Understand the framework before you understand the tactics.
Read the framework →Specialist Strategy Guides
Deep dives into the specific SEO challenges for different care types. Learn how families search, decide, and trust.
Dementia Care
High-trust, high-emotion journeys. How to be found online through empathy and authority.
Read Strategy →Respite Care
Functional, urgent, and logistics-driven. Optimising for presence and speed.
Read Strategy →Nursing Care
Clinical capability and complex needs. Communicating safety and EEAT.
Read Strategy →Domiciliary Care
Hyper-local strategies for home care. Trust without a physical premises.
Read Strategy →Residential Care
Standing out in a competitive market. Visual SEO and community focus.
Read Strategy →Live-in Care
Education and cost justification. The choice for premium home support.
Read Strategy →Specialist Care
Precision and credibility. Targeting LD, Autism, and Mental Health.
Read Strategy →Supported Living
Clarity of definition. Positioning independence over institutional care.
Read Strategy →Palliative Care
Sensitivity and urgency. Building trust during life's most difficult moments.
Read Strategy →Care Groups
Multi-location complexity. Consistency and structure across portfolios.
Read Strategy →