SEO for UK Care Homes & Home Care Agencies — Specialist lead generation for care providers.
The families are searching.
Are they finding you?
We work with care providers to ensure families can find them when they need them most.
Good care. Good rating. Empty beds.
Three self-funded enquiries this month, two last month. Your CQC rating is Good. Your team stay. Families choosing care in your area are choosing the home down the road. They found it first.
Care home SEO →The capacity is there. The calls aren't.
You cover twelve postcodes and have hours to fill. But when someone searches for home care in those areas, you're not appearing. Your competitors are. Some of them provide a worse service. They're just easier to find.
Home care SEO →Three things that move the actual needle.
Being found locally
When someone in your area searches for care at 10pm on a Sunday, we make sure you're there. In the map results, on page one, where families actually click.
Care home SEO →Your directory profiles
We work with platforms like Carehome.co.uk, Homecare.co.uk, and Autumna. We make sure what they say about you is accurate, complete, and designed to convert. Most profiles are not.
Improving your directory rankings →Your website, working
When a family lands on your site at a difficult moment, they should find answers. We make sure your pages address the questions they are actually asking.
Home care SEO →What providers tell us, and what the numbers say.
The quotes below are composite perspectives drawn from conversations with care providers. The statistics are sourced and referenced.
We had a Good rating and were consistently full two years ago. When the area got more competitive and two new homes opened nearby, we started losing self-funders we didn't even know we were competing for. Our profile online just had not kept up.Registered Manager, residential care home
The CARE Framework.
Every recommendation sits within four pillars built around how families actually search for care in the UK. The framework is specific to this sector because the sector works differently from any other.
Credible
Your digital presence should reflect your CQC quality. If your rating is Good, families should feel that before they've read a word.
Authority
Google needs to know you're the local expert. We build the signals that make that case, month by month.
Relevance
The family searching for dementia care in Rochdale is asking a different question from the one searching in Bristol. Your content needs to know the difference.
Effective
We measure occupancy and enquiries, not traffic. If the phone isn't ringing more, we're not done.
Digital Audit Self-Check
Answer 4 simple questions to see which part of the CARE Framework your home needs to focus on first.
Is your current CQC rating prominently displayed and accurate across both your website and Google Business Profile?
Understand the landscape.
The guides and definitions below exist because care providers who understand how search works make better decisions about it. Read what is relevant to your situation.
Read what is relevant to your situation. Or ask us directly.
Clear updates and specific results.
The audit
We look at where you are now, identifying what works and what does not. This is free with no obligation. We will tell you if we think we cannot help.
The plan
We set out clear priorities in order. These are specific actions with clear expected outcomes, not a vague roadmap.
The work
Technical fixes, content, directories, and Google Business Profile. We coordinate the work so you do not have to manage it.
The reporting
Each month we provide a plain English report focused on enquiries and occupancy trends. We avoid graphs that look impressive but mean nothing.
Good care deserves to be found.
If you have empty beds and a CQC rating you are proud of, we should talk. Start with a free audit, and we will tell you what we see.
Start with a free auditThis is a specific look at where you stand, with no obligation to proceed.