Senior Homes Plus: what it is and how it works
A guide to the referral-led model of Senior Homes Plus and its role in your marketing mix.
Senior Homes Plus, sometimes referred to as Carehome Plus, is a UK care directory and advisory service. It lists care homes across England and connects families with placements through a team of advisors who work with the family through the search and admission process. For providers, it is a referral channel rather than a self-service directory, families are guided to you rather than finding you through their own search.
How Senior Homes Plus works
The service works with families to define criteria, such as care type, location, budget, and availability, and then produces a shortlist of suitable homes. Advisors support families through visits, funding paperwork, and admission. The same advisor stays with the family throughout, which is a deliberate part of their positioning.
For providers, this means enquiries arrive pre-qualified. A family being referred by Senior Homes Plus has already had their needs and budget assessed against your home's profile. The quality of the match tends to be higher than a cold online enquiry.
Your profile on Senior Homes Plus
The directory holds information about your home including care types, location, capacity, and availability. Keeping this current is the primary maintenance task for providers. If your profile shows outdated fee information or incorrect care types, you will either be excluded from relevant shortlists or referred enquiries that are not a good fit.
Response speed matters. Families using advisory services like Senior Homes Plus are often in urgent situations. A home that responds quickly to a referral will convert better than one that responds days later.
Where Senior Homes Plus fits
It is a smaller channel than Carehome.co.uk or Lottie in terms of raw search volume, but the quality of referral can be higher. It makes sense as part of a broader directory presence rather than a primary channel. Providers who actively respond to referrals and keep their profile information accurate tend to receive more of them.