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SEO
Off-Page SEO
Actions taken outside your website to impact your rankings, such as backlinking and citations.
Off-page SEO refers to all the activities you (or your agency) do away from your actual website to raise its profile in search results. While On-Page SEO is about what you say, Off-Page SEO is about what others say about you.
In the care sector, Off-Page SEO primarily involves building high-quality backlinks from reputable care directories, ensuring your citations are consistent (NAP consistency), managing your social media presence, and encouraging reviews on Google and Carehome.co.uk. These external "trust signals" are what ultimately give Google the confidence to rank your site above a competitor for local searches.