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SEO
Search Intent
The purpose behind a user’s search.
Search intent (also called "Keyword Intent") is the "why" behind a search query. Google’s entire business model relies on accurately guessing why someone typed a specific phrase. For care homes, intent is everything.
A search for "what is dementia" has *informational* intent; the user isn't ready for a home yet. A search for "residential care [town]" has *transactional* intent; they are actively looking for a provider. We help you build content that captures families at every stage, from their first questions to their final decision.