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Technical SEO
Web Vitals
Performance metrics related to speed and usability.
Web Vitals (specifically "Core Web Vitals") are a set of metrics that Google uses to measure a user's experience on a webpage. These include "Largest Contentful Paint" (how fast the main content loads), "First Input Delay" (how responsive the site is to clicks), and "Cumulative Layout Shift" (how much things jump around as images load).
For care homes, passing these vital signs is no longer optional. If your site is slow to respond or difficult to use on mobile data, Google will suppress your rankings in favour of a faster competitor. We optimise every site to pass these tests, ensuring you have the technical edge needed to rank in competitive local markets.